Have you as a consumer ever bought something even though you didn't feel great about it, didn’t like the salesperson, but you felt you needed it so you bought it in spite of the salesperson? The reason you didn’t enjoy it is because the salesperson didn’t sell you the correct way.
Check out this episode on how to get your customers to enjoy buying from your company so much that they start referring their friends before they even use your product or service!
You can also watch the video version here:
https://www.youtube.com/watch?v=UaKyamGi9NA&t=93s